Apgujeong Rodeo Street is known as Korea’s ‘number one trendy street.’ As this place became the center of fashion in the early 90s, it was created as a liberation zone for young people and a cultural street trying to break away from the existing order and values. In the past, Apgujeong Rodeo Street was famous as a place where the children of the wealthy walked around wearing foreign cars and luxury brand clothes, imitating the Rodeo Street of Beverly Hills, but now it has developed into a place representing various youth cultures and cutting-edge fashion. .Rodeo Street has fashion-related stores such as luxury brand stores, bonded clothing stores, shoe stores, underwear stores, accessory stores, and luxury discount stores in every alley, and dermatologists, plastic surgeons, and hair shops are also thriving. Everything about fashion, from head to toe, is gathered here. Moreover, as it is a place that represents cutting-edge trends, all the stores attract customers' attention with their unique interiors. The biggest advantage of Apgujeong Rodeo Street is its splendor. The dazzlingly colorful neon lights and lively people walking around them are eye-catching. The Galleria Department Store Luxury Hall located here is the most representative space of Apgujeong Rodeo Street, where you can compare and purchase world-famous luxury goods in one place. There are high-end brand stores such as Prada, Bally, Giorgio Armani, Ferragamo, Gucci, and Versace. Prices vary depending on the product, and are discounted by 20-30% during sale periods. On the other hand, bonded stores are places that sell the latest trends and have many unique designs that cannot be found anywhere else. There are many stores that compete with unique designs based on good quality, and young people also visit a lot to buy clothes that are different from others. Rodeo Street is filled with restaurants and attractions that have been spread by word of mouth among young people, so there are many things to eat and see in addition to shopping.