Apgujeong Rodeo Street is the main fashion trend street of Korea that arose in the early '90s. In the past, the street was famous for seeing people wearing luxurious clothing and driving foreign cars, but now it has become a representative spot reflecting youth culture and the latest fashion trends.

The side streets off the main road are lined with a wide arrange of fashion-related shops, such as clothing stores, shoe shops, accessory shops, and luxury brand discount stores. Dermatology & plastic surgery clinics and hair shops are also located in abundance here.

The street features the splendid atmosphere which is made up with fancy neon lights, and people walking around the area. Galleria Department Store is one of the main attractions in Apgujeong Rodeo Street where people can find internationally famous brands such as Prada, Bally, Ferragamo, Gucci, and more. In addition to shopping, visitors can enjoy dining at great restaurants in the area.