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One of the mist noticeable changes in recent years is the raised awareness of environmental protection.
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In response to such trends, South Korea are utilizing advantages as a strong IT powerhouse to further expand free Wi-Fi areas, identify the latest travel trends through analysis of tourist databases, and continue to provide personalized tour information.
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Today, people around the world can design their whole travel process online, which has increased demand for fully independent traveler, mobile use and experience-oriented tours.
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The Fourth Industrial Revolution has created big and small changes across the global society and the revolution has already caused various changes in the tourism industry in the way tourists communicate, purchase tour products, and travel.
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What other challenges will influence the future of tourism in your country?
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37643
Globalization and new technologies have brought many changes to the global tourism over the last decade.
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Spending one day at a temple while listening to the rain or watching mountains covered with snow will also be an unforgettable memory for all travelers to Korea.
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In addition, South Korea is also a dynamic tourist destination, which holds festivals every month, for example, Boryeong Mud Festival, the whole city turns into a mud beach in summer and it is also a unique destination for tourists because they can enjoy exotic experiences through the Templestay program run by Buddhist temples situated in tranquil mountains.
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Most of all, Jeju Island, located on the southern tip of Korea, features a subtropical and mild climate all year round, which enables visitors to enjoy diverse activities ranging from surfing to paragliding, and this island is a popular vacation spot among tourists from across the globe.
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Its four distinct seasons allow people to enjoy distinctive, beautiful natural landscapes, such as spring flowers and autumn leaves, and there are countless things to be enjoyed throughout the year, including going on a beach trip in summer and skiing in winter since the country is surrounded by waters on three sides, with 70% of its land covered with mountains.
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For travelers who are looking for vacation spots where they can leave anytime, South Korea is definitely an attractive destination they can visit regardless of seasons.
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Which aspects and activities serve to attract people to South Korea all year around?
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Attracting foreign tourists regardless of seasons is one of the most important objectives pursued by any tourist destination.
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Celebrating the 70th anniversary of diplomatic ties between South Korea and Spain, we would like to let your people know that South Korea, located halfway around the world, has many things in common with Spain.
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It's similar to characters of Koreans.
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I think the Spanish are epicures, as well as passionate, kind and warm-hearted people, just as Koreans are.
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This may be one of the most attractive aspects of Korea to Spanish tourists considering Spain is well-known as the country of gastronomy.
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특히, 김치, 비빔밥, 불고기, 파전 등을 위시하여 한식은 이미 전 세계인으로부터 ‘건강하고 맛있는 음식’으로서 많은 사랑을 받고 있으며, 한식에 반하여 한국을 찾게 되었다는 외국인 관광객 역시 상당합니다.
In particular, Korean dishes including kimchi, bibimbap, bulgogi, and green onion pancake, are popular around the world as healthy and tasty food, and a significant number of foreign tourists visited Korea because they were fascinated with Korean food.
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In particular, Korean dishes including kimchi, bibimbap, bulgogi, and green onion pancake, are popular around the world as healthy and tasty food, and a significant number of foreign tourists visited Korea because they were fascinated with Korean food.
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As mentioned above, Korea boasts more than 5,000 years of history with abundant cultural and natural heritage, where its unique history, culture and tradition are still alive.
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According to a statistical survey conducted by South Korea, many Europeans who had visited the country chose history and cultural properties, food/food tours, and natural scenery as major reasons for visiting Korea.
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Korea’s participation in the FITUR 2020 as a partner country holds significance as it coincides with the 70th anniversary of diplomatic ties between South Korea and Spain and about 25 organizations, including the Korean government, major local governments, travel agencies and airlines, will do their best to promote Korean tourism under the theme of the "Convergence of Tradition and Modernity" in the Korea Pavilion in front of the Asian Pavilion.
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This will serve as a symbol for collaboration to further strengthen partnership between the two countries and also promote exchange of tourists.
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In particular, when Felipe VI of Spain visited South Korea in October, he and the President of Korea signed a memorandum of understanding and the two countries designated the years 2020 and 2021 as the 2020-2021 Korea-Spain Visit Year.
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The year of 2020 marks the 70th anniversary of diplomatic relations between Korea and Spain and we would like to take this as an opportunity to lead more active exchanges between the two countries in various areas including tourism.
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How do you assess the growing interest in Korea among Spanish tourists?
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Your participation as a FITUR partner coincides with the 70th anniversary of diplomatic relations between South Korea and Spain.
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In addition, the Korean government is promoting smart tourism policies to improve the infrastructure and allow individual travelers around the world to enjoy tours in Korea more conveniently and we will endeavor to leap forward to become a smart tourism leader.
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There is a growing demand for experiencing daily life like a local tailored to tourist preferences, apart from just a visit to traditional tourist attractions, and in Korea, leaving a city for another place and living there for about one month is very popular.
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Arguably, one of the most distinctive trends in the global tourism in recent years is to live like a local and have authentic experiences.
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Let me explain one of the trends.
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