Amorepacific Museum of Art, located in Yongsan-gu, Seoul, was originally a museum exhibiting artworks collected by the late Seo Seong-hwan, the founder of Amorepacific, but later changed its name to Amorepacific Museum of Art, or APMA, in 2009 and has since been operating as an art exhibition hall. The mission upon its foundation was seeking to be "a space where beauty in the midst of daily lives is discovered" and communicating with the public. In accordance with this objective, the museum collects, researches, and exhibits Korean ancient art and both Korean and international contemporary art while, also, aiding researchers, scholars, and young artists. The underground exhibition hall hosts diverse exhibits encompassing ancient art, contemporary art, and Korean art. The 1st floor of the "Atrium," an enormous space that continues from the 1st to 3rd floors, features the museum lobby, a museum shop, an exhibition space called "APMA Cabinet" and apLAP, which is a library of art exhibition brochures from around the world. The art museum is located on the 1st floor of the new Amorepacific headquarters building, a famous work of architectural beauty of Yongsan designed after white porcelain.
Day off	Mondays, January 1, Seollal (Lunar New Year's Day) & Chuseok (Korean Thanksgiving Day) holidays			Usage fee	Adults 11,000 won * Fares are subject to change so make sure to refer to the website or call to check in advance
Discount information				Viewing time
Hours of use	10:00-18:00			Inquiry	• 1330 Travel Hotline: +82-2-1330 (Korean, English, Japanese, Chinese) • For more info: +82-2-6040-2345
Scale				Capacity
Parking facility				Parking fee
Stroller rental	none			With pets	none
Credit card	none			Source	KOREA TOURISM ORGANIZATION
Address	100, Hangang-daero, Yongsan-gu, Seoul