Coreana Art & Culture Complex is the largest museum in Korea founded exclusively for cosmetics and was created to preserve and promote beauty items and the make-up culture of Korea. The museum is centered around the many beauty items collected over 40 years by Dr. Yu Sang-ok, one of the executive directors of Coreana Cosmetics. In particular, Culture Space C, which opened in 2003 in Sinsa-dong, showcases cosmetics in a multitude of themes, and even sends exhibitions overseas to promote Korean cosmetics on a global stage.