Jeju established the Jeju Haenyeo Museum in 2003 to introduce to the world the unique activities and culture of Jeju's haenyeo. Haenyeo refers to female divers who dive into the ocean water to gather various shellfish and seaweed without any diving equipment. The museum exhibits various photos of haenyeo and their activities, to provide an accurate picture of their lives. The museum also has an observatory offering an excellent view of the Hado-ri area, which has a garden with various sculptures and a resting area. The first floor lobby has a souvenir shop where visitors can purchase a variety of souvenirs related to haenyeo.